Better marketing for the homeless ↵

An experiment by Brian of Daily Conversions improved a homeless man's earnings by over 100% over several days:

..we changed colors and went from cardboard to white to spark the interest of people walking by instead of automatically having negative associations that they have with cardboard and homeless people. We want this to look like a new age homeless man who is really trying to make it work for himself. The biggest difference, is that we are now introducing a bribe. We are basically saying "hey I'm homeless, help me, donate to help feed my family and pay my medical bills... but not only that, if you donate right now I'll give you a free squirt of hand sanitizer". This can be applied to list building and all sorts of other aspects of Internet Marketing almost as is..

More on A/B testing.